A metaphorical exploration of air and the negative space it occupies.
And it will blow you away. (get it, the whole air thing? eh?)
It starts out with a particle simulation, cutting to a shot of the shoelaces coming together, but rendered to give the impression of what could be whipped cream coming out of a can. Shots throughout can almost be described as appetizing, and combining those elements with the muted pastels & sound design is a recipe for an amazing advert.
I can’t think of one thing I don’t like about this one.
See a ton of renders on the ManvsMachine portfolio page. Inspiring stuff.