Oops Les! CBS Reveals YouTube Plans to Crush Traditional Cable
Seems like CBS CEO Les Moonves accidentally revealed CBS’ own involvement YouTube’s plans for entertainment domination with the codename (or public name, neither confirmed by YouTube) YouTube Unplugged.
Rumored since May 2016, YouTube unplugged would plan to offer a paid subscription service that include a bundle of TV channels streamed over the net (CBS included apparently). Allegedly it is is one of the biggest priorities for the company, as the revenue streams generated could be tremendous. Rumored subscription price targets are under $35/mo. This would allow customers to stream over TV, phone, laptop, or any device that YouTube designs an app for.
Les Moonves revealed CBS in negotiation at the UBS Global Media & Communications conference in NYC. He stated;
“There are other things, digital rights, and stacking rights and all those sorts of things,” he said. “It’s not just economic factors, look … We’ve been able to make a deal, as you said with, well we haven’t announced yet, potentially with YouTube.”
Which is all but a press release that CBS has signed on. While YouTube remains silent regarding any of this, there are too many murmurs within the industry for it to be completely unfounded.
Rumored companies involved in licensing negotiations include:
- Viacom Inc
- 21st Century Fox
- And of course, CBS
What remains to be seen is the future of YouTube’s current sub based service YoutTube Red. I suspect it will be folded into the Unplugged package once ready.