Hilarious Advertising – Naya Health’s Video Will Make You Laugh-Or Gross You Out
This ad is hilarious. As a new dad I’ve seen the extreme effort and dedication it takes for my wife to provide our son with the milk he needs, and the time involved.
This ad, from breast pump manufacturer Naya Health out of California, combines the task of breastfeeding with the stereotypical “male testosterone driven culture” You’ll either laugh your ass off or be disgusted.
The campaign to has a warm to hot reception, racking up 6.1 million views in two days since posting.
It also carries an effective message with it’s production, partially due to the length of the video. You get caught up in the comedy and absurdness of it all, gag after gag, until it abruptly cuts back to ‘reality’ with a woman at work breastfeeding in the supply closet. It actually made me pause for a second and attempt to imagine the difficulty of trying to provide income for a family, and life giving milk at the same time all day, as a working woman has to do. The long sequence exaggerated the contrast between the realities.
So all in all, I think they have designed and produced a very effective comedic advertisement here, that also has a real message intertwined.