The Grand Tour is the most pirated TV show ever.
Unconfirmed but allegedly costing Amazon $250mm, data from Muso is showing that The Grand Tour has surpassed Game of Thrones, Westworld, and The Walking Dead as the most pirated TV show in history.
The first ep was downloaded 7.9 million times, the second 6.4 million times, and the third 4.6 million times.
Doing the math suggests Amazon lost more than $4 million in revenue at current exchange rates in Britain alone for the premiere episode. If you want to simplify the complicated piracy problem.
You can quote ‘lost revenue’ figures and all that but the truth is that those illegal downloaders are not lost revenue because they were not going to be converted to customers anyway. If they couldn’t download and watch they would have just moved on to something else.