2/2/2017 – I received an email from Adobe, to clarify why some were seeing such large increases. So yes despite me being a grump it is not as bad as it seemed:
“Like many companies doing business globally, Adobe is making pricing adjustments based on fluctuating foreign exchange rates. Select customers saw the same price adjustments but adjustments may have appeared to be larger if they were coming to the end of a specific promotion. For example, a customer who was part of a promotion that discounted the product by 50% for the first year would receive an email communication indicating that the promotional pricing period was ending and they were shifting to standard pricing while also noting the fluctuation on the foreign exchange rate.”
Original post below. Now less vinegar.
You introduce great new features all of the time. You’re always experimenting with new things even if they don’t pan out. We love you for that. Problem is that you never went back to fix all the things you broke along the way. The lack of Multiprocessing in AE is my biggest gripe aside from general instability.
Adobe just informed some customers, including it’s UK & Swedish subscribers, that their monthly CC subs will be going up next month. Adobe cites “recent changes in exchange rates.” This due to the slump in the value of the pound. The software giant sent notifications to customers and people are seeing increases between 10% and up to 60% for student licenses. STUDENT LICENSES! (See addendum at top of article, this isn’t entirely what it seems)
Adobe knows they have a complete stranglehold on a majority of graphic artists & motion graphics markets. Premiere also is huge. But I can’t stand that anyone would see a 60% increase in a student license, especially considering that some schools require you to maintain your own license out of pocket. Adobe needs to remember that catering to students & giving them cheap software will foster lifetime users of the product.
Look, price hikes suck but it’s part of figuring out business. I feel bad for students and people just starting out.
Here is the letter they sent out:
We hope you are enjoying your subscription to the world-class products and services Adobe provides to help you do your best work. We wanted to share some important information about your renewal price.
As part of doing business globally, Adobe monitors currency exchange rates in order to make adjustments to our pricing up or down as needed. You may be aware that currency exchange rates have fluctuated significantly over the last few years. As a result of recent changes in exchange rates in your region, the price of Adobe products and services is increasing starting on 6 March 2017. Learn more
The current price of Adobe Creative Cloud will change to £50.57 per month incl. VAT on 6 March 2017. As an Adobe Creative Cloud subscriber, the price for your subscription won’t be impacted during your current subscription term. However, at the time of your renewal, which is scheduled for 21 November 2017, your price will change to reflect the then current local currency price. We’ll be sure to send you a reminder email with your new reneewal price as your renewal date gets closer.
Thank you for being a valued customer. We look forward to continuing to provide you with the latest innovations from Adobe as part of your subscription.
Please contact us if you have any questions about this change or your renewal.