Spoiler alert, it’s corporate bullshit!
V-Log L isn’t available when you purchase the Panasonic GH5, it’s available as “DLC” through Panasonic for $99. You hilariously receive the code through normal snail mail which will give you access to the upgrade. The same program is in effect for the GH5.
Imaging Resource has a rather exceptional interview with Panasonic, but they kind of put their foot in their mouth regarding why you pay extra for V-Log:
“Panasonic: For [typical] customers, V-Log L [is] too difficult, actually. V-Log L [is especially intended] for cinema people, [as] they like a very flat tone curve. For normal people and broadcasters, I think this function is not so interesting, and if we put V-log into [the cameras] without any charge, in that case it’s a little bit difficult to explain how to use [it].”
Panasonic doesn’t include V-Log L in camera because it’s “too difficult” for normal customers, unless you pay. Ok. Maybe with that logic, you can just take a Log workflow quiz online and get the firmware unlock for free? No?
It’s the equivalent of video games where the developer has already put the content on the disc but hid it away, forcing you to pay extra to unlock it. Now I’m not trying to say it should be free – but I just hate the obfuscation. Put it in the camera from the factory and raise the price if you really have to.
Don’t cripple it and make users jump through hoops to get what they want.
What is the cost of the method they are currently doing it anyway? You’re getting a postcard for V-Log in the mail.