So Real it Looks CG – Paint at 4000FPS with Psyop for Sherwin-Williams
I thought that this spot was all CG.
Psyop wanted to show how paint could move in different ways and ‘tell a story’. They utilized The Marmelade’s MoCo rig called Spike and shot the whole ad using real Sherwin-Williams paint with a Phantom.
Many shots had them pour paint into a water tank via different means such as dumping from the can, or using squirt bottles and coordinated the Spike camera movement paths to get the shots needed. See the spot and the Behind the Scenes to find out how they did it: