5 Predictions of NAB 2017 Trends – Preview of What to Expect at the Show
The big event kicks off this weekend and here is what I think will be the themes that carry NAB 2017. It doesn’t seem that new cameras will be as prominent which will allow other tech to be front & center. Here is what I’m guessing we can look forward to:
1 – HDR
4K+ has been the theme for the past few years and has finally become the norm so resolution can be ignored as we move to the next tech: HDR. I am thinking HDR and workflow examples will be front and center this year as we see capable displays being released at a lower price point.
Specifically I’m curious about the TV LOGIC LUM-310R which is their 31″ master monitor sporting 4K resolution and a max brightness of 2,000 nits and minimum of .002 nits. See it at Booth N5306
2 – VR / 360 Video
With the three major VR devices on the market (Gear, Oculus Rift, and HTC Vive) there is an increasing demand in content as the hardware manufactures are desperately in seek of quality content so that these current niche devices can work their way into more of a mainstream consumer market. With Mettle’s VR suite and Premiere supporting editing of 360 video we have the tools to work with it. Hoping to see some more 360 cameras (and I hope some 360 Stereocopic) at the show.
3 – Integrated Livestreaming
This goes hand-in-hand with VR Video’s appeal of ‘being there’ at a live event via streaming 360 video. We will begin to see the low-mid range camera makers supporting livestreaming out of the box soon enough, perhaps at NAB 2017. The past few years have seen a complete shift in the quality of TV content matching & surpassing cinema from the quality of the video to the writing. Expect this to expand again to the online format as consumers demand higher quality online content in which livestreaming is a big part of building an audience.
Interesting in this category is 360 Designs FlyingEYE drone. It is a drone system with a 5 mile range that can stitch 360 video and livestream 6K content directly to YouTube, Facebook, or any other service through development. They will be demoing it in the VR Pavillion at NAB.
4 – Full Frame Glass
For quite a while full frame glass options were limited to stills lenses. With the RED 8K Weapon full frame out there I think we will see some cinema glass coming to fill that need. Also expect a few other full frame cinema cameras as current CMOS tech struggles to pack more pixels into the smaller sized sensors we have been used to. Cooke has already announced their S7/i Full Frame Plus lenses and I expect to see others follow suit.
5 – Hue Adjustable Cool Lights
I always am excited to find out about the latest lighting fixtures. I would like to see manufacturers bringing out lights that let you control intensity, temperature, and also hue. Currently on market like the Arri SkyPanel, but I would like to see it trickle down to a bigger variety of products so we can see the price come down.
One of the most interesting lighting gear related products that I’ve heard about at the show this year is the Zylight & Chimera partnership to produce Active Diffusion, which is a way to remotely control the amount of diffusion in front of any light by using an LCD panel. Read more about that in my other article.
Something that would leave me pleasantly surprised? Blackmagic Pocket Cinema Camera 2. I think it’s about time. It’s also Arri’s 100th Anniversary in the business so maybe they will surprise the show with something big…