Came across a very spot that had a great mix of cinematography and editing that I thought was worth drawing some attention to.
DS is a French car manufacturer originally spun off of Citroën who were looking for an attention grabbing way to advert their new DS 3 Performance model. DS teamed up with Fink, a Paris based production house that offers on set and post production services. They were tasked with creating the scenography for the spot which was a combination of LED tube lights, projection mapping, and the magic of DMX.
The spot was shot with RED cameras on 6K Dragon and the lighting controlled by MADRIX. Check out the spot, frames, and a nice little behind the scenes.