VFX Breakdown – Toyota C-HR – “Thrill of the Next” from Alt.VFX
This spot created by Sydney agency BWM Dentsu and VFX house Alt.VFX was made to celebrate the launch of the Toyota C-HR. The futuristic spot shows off the stylish design of the car along with some slick VFX work and lighting.
Using a combo of live shots using a turntable car rig, a programmed LED lighting rig, some creative camera & crane work, the spot is very visually engaging. The combination of the lighting color and design gives it a true scifi feel which matches the hard lines of the car.
Check out the full breakdown posted below. The rig they use to create the car movement is pretty sweet. I’d like that dude’s job for sure.