Behind the Scenes – The Mill creates an All CG Bear for JUICE Pharma’s advert “Third Wheel”
For this spot, The Mill worked with JUICE Pharma, a healthcare advertising agency out of NY. In this spot The Mill created an all CG photo real bear, rigged with their proprietary blend of herbs and spices for muscle and skin simulation.
This behind the scenes and VFX breakdown walks through the whole process, from developing the bear, to the shoot, and through a few composite breakdowns. You gotta love the actor’s bear tracking suit…and the standin made for some interesting looking raw plates: